On Deadpool’s February release

When a movie is released in February, that means the studio executives think it won’t be very good. They’ve seen the movie, so they usually know more about its quality than we do.

Here’s a list of the top 200 February releases by opening weekend domestic box office. Most of them are pretty dreadful.

But sometimes the studio executives are wrong, and a movie they expect to suck will be good/embraced by audiences. The studios are most likely to underestimate a movie when it’s an unusual movie that doesn’t fit into a neat bucket and the studios don’t quite know what to make of it. Examples are The Lego Movie, Coraline, Kingsman, Warm Bodies, and (while this wasn’t my cup of tea) Passion of the Christ.

On the other hand, when a conventional movie is released in February, the studio is almost certainly correct it their belief that it is going to suck. For example, Daredevil, Constantine, Shutter Island, Friday the 13th remake from 2009, Norbit, 50 First Dates, Scream 3, Identity Thief, The Wolfman, Percy Jackson, Jumper, Die Hard 5, How to Lose a Guy in 10 Days, Ghost Rider, Ghost Rider 2, The Monuments Man, RoboCop remake, The Pink Panther Remake, Jupiter Ascending, Dante’s Peak, Shanghai Noon 2: Shanghai Knights, Collateral Damage, Sphere, Hall Pass, and 832 different Tyler Perry movies.

Anyway, I think that Deadpool certainly fits into the “unusual” category. So that’s a reason to be hopeful about it despite its February release. And it’s at 83% on Rotten Tomatoes, and Deadline has a highly positive review. So I’m looking forward to it.

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